Yahoo! Gimmicks

Yahoo! paid $30 million for apps that a 17-year old developed. The news caught all media headline on the announced day. The young developer has since joined Yahoo!'s employee force. What message the new CEO is sending after banning work from home. The ban is certainly a PR fiasco for the new CEO, even though it is necessary to boost productivity.The most obvious one is Yahoo! values tech advancement at a high level and they can find new blood. Such gimmicks do not always work. Yahoo! daily operation isn't that satisfied and productivity is low.

See the following wide spread messages on Yahoo!

Yahoo! email DNS server can't recognize the Craigslist's email:
http://ph.answers.yahoo.com/question/index?qid=20130330192703AAL9tfi

This could be a widely reported failure in the coming days and pull people off Yahoo! mail. One may wonder how much the $30 million will help the company save these PR mistakes. But indeed Yahoo is changing in a way not always comfortable:

Yahoo! email's Personal Setting has become so sticky and annoying.

Yahoo! Finance has become half CNBC.

Yahoo! Home page has become half mile long.

And more changes may be coming.